Hummer is not officially sold in Japan, but among the imported models, the brand is quite a star. For Japanese young buyers, it represents the supreme achievement of the American way of life. Despite the tiny potential market, Hummer CEO Martin Walsh has announced that the iconic brand would go to the sun rising country.
Due to be launched in next Spring, the future range remains unknown but it is likely that the H3 will be the core model. Later the H4 will follow to reinforce the lineup. Unfortunately, the success of the brand there looks hypothetical. Maybe Hummer should sign a partnership with Suzuki to produce the Suzuki MR Hummer. After all, the Japanese car maker has been selling a MR Stingray!
Japan will not be a big market for Hummer, but with only 14% of its production being exported, foreign markets will become critical to its ambition at a time when its sales are down by 22% this year because of rising gas prices and the American debt crisis.
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