Category: Daihatsu

Daihatsu teamed up with Provision Interactive Technologies to integrate 3D holographic screen technology called HLXX in its vehicles by 2012.

The HLXX technology is a traditional 2D flat screen dashboard that displays instrument gauges for all the normal and usual driving information. When a warning or alerts needs to be displayed, a 3D holographic screen instantly overlays  three-dimensional image easing immediate driver awareness and recognition.

The technology was unveiled at the Tokyo Motor Show last year.

Daihatsu models are almost unknown in Europe and you probably didn’t that the Materia was sold in the UK. Aware of the problem, Nick Morgan had a psychedelic idea to promote the car.

Lynx Daihatsu of Yeovil Somerset organised a brainstorming among its staff to promote the Materia and aftersales manager Nick Morgan came up with the idea of a head-turning ‘groovy’ graphics with a ‘Flower Power’ flavour.

“We all sat down and brainstormed how to promote this quirky car and I came up with the idea of a psychedelic theme. The inspiration was a pop video on YouTube called ‘Groove Is In The Heart’ by Deee-Lite.”

So far the car has been displayed in various supermarkets and town centres in the area and Lynx Daihatsu has also produced special ‘Get In The Groove’ hand-out cards.

Dealer Principal, Derek Bunning, says it is difficult to quantify Materia sales as a result of the campaign but at least one Sirion was sold to someone who visited the showroom after seeing the funky Materia promotional car.