
Tesla chairman Elon Musk, who has just been delivered the first car, said in an interview with the Financial Times that the start up plans to raise £125 million to build the upcoming WhiteStar electric saloon model.
With the Whitestar, Tesla wants to go maintsream and is the company’s serious attempt to take on established rivals such as BMW 3-Series or Mercedes C-Class models. The saloon is expected to be sold at a price tag of £25,000, about half the price of the roadster.
With such an attractive price, the company expects to sell 20,000 unites per year. wants to build a factory in the US to produce the saloon and is applying for a loan guarantee from the US Department of Energy for debt finance. The roadster is currently being built by Lotus in the UK. The most likely location for the future facility would be either New Mexico or California.
Tesla Motors was launched in 2003 and has raised £72 million in venture capital financing, including a £20 million round completed last week. It has taken deposits from more than 900 customers for its roadster and plans to sell 1,000 to 2,000 next year.
























