{"id":1226,"date":"2007-07-09T16:03:50","date_gmt":"2007-07-09T16:03:50","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/"},"modified":"2012-07-17T13:53:37","modified_gmt":"2012-07-17T13:53:37","slug":"next-mercedes-a","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/","title":{"rendered":"Next Mercedes A-Class based on the new Mini?"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/mercedes_ajpg_jpeg_image_850x544_pi.jpg\"><img decoding=\"async\" class=\"image-full\" alt=\"Mercedes_ajpg_jpeg_image_850x544_pi\" src=\"http:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/mercedes_ajpg_jpeg_image_850x544_pi.jpg\"  style=\"float: left;margin: 0px 5px 5px 0px\" \/><\/a><br \/> According to the German car magazine Autobild, Mercedes could use the new Mini platform for their next A-Class.<\/p>\n<p>It is very likely that the next A-Class will lose its innovative platform. Dubbed \u201cSandwich\u201c, the platform enables the engine and the transmission to slide underneath the floor below the pedals rather than entering the passenger compartment in the event of a violent frontal impact. Unfortunately, this platform is very expensive to make and is not as flexible as other platforms. Even though Mercedes succeeded in extracting the B-Class from it, deriving a roadster variant would be close to impossible.<\/p>\n<p>In order to reduce cost and to compete equally with the Audi A3 and BMW 1-Series, Mercedes decided to reuse the C-Class platform for the future B Class and the hypothetical baby roadster. This will enable the compact MPV model to be fitted with a bigger engine and adopt the RWD scheme, as well as  comply more closely with the Mercedes brand image. However, using the C-Class platform for the A-Class would increase the size of the baby Benz and Mercedes would lose current customers to the competition.<\/p>\n<p>Basing the future A-Class on the Mini platform would make sense for Mercedes as it would share costs with BMW. The latter would be able to use its assembly lines in the Oxford plant and would increase the profit margin made on the Mini.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the German car magazine Autobild, Mercedes could use the new Mini platform for their next A-Class. It is very likely that the next A-Class will lose its innovative platform. Dubbed \u201cSandwich\u201c, the platform enables the engine and the transmission to slide underneath the floor below the pedals rather than entering the passenger compartment [&hellip;]<\/p>\n","protected":false},"author":351,"featured_media":4406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bmw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Next Mercedes A-Class based on the new Mini? - Petrol Head<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Next Mercedes A-Class based on the new Mini? - Petrol Head\" \/>\n<meta name=\"twitter:description\" content=\"According to the German car magazine Autobild, Mercedes could use the new Mini platform for their next A-Class. It is very likely that the next A-Class will lose its innovative platform. Dubbed \u201cSandwich\u201c, the platform enables the engine and the transmission to slide underneath the floor below the pedals rather than entering the passenger compartment [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/mercedes_ajpg_jpeg_image_850x544_pi.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"yoann besnard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/\",\"name\":\"Next Mercedes A-Class based on the new Mini? - Petrol Head\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/mercedes_ajpg_jpeg_image_850x544_pi.jpg\",\"datePublished\":\"2007-07-09T16:03:50+00:00\",\"dateModified\":\"2012-07-17T13:53:37+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#\/schema\/person\/a66921bf5714f5c0ca1e790ac34efa3a\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/mercedes_ajpg_jpeg_image_850x544_pi.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/mercedes_ajpg_jpeg_image_850x544_pi.jpg\",\"width\":\"470\",\"height\":\"270\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Next Mercedes A-Class based on the new Mini?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/\",\"name\":\"petrol-head\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#\/schema\/person\/a66921bf5714f5c0ca1e790ac34efa3a\",\"name\":\"yoann besnard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"yoann besnard\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/author\/yoann-besnard\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Next Mercedes A-Class based on the new Mini? - Petrol Head","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/07\/09\/next-mercedes-a\/","twitter_card":"summary_large_image","twitter_title":"Next Mercedes A-Class based on the new Mini? - Petrol Head","twitter_description":"According to the German car magazine Autobild, Mercedes could use the new Mini platform for their next A-Class. 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