{"id":421,"date":"2008-03-27T14:03:48","date_gmt":"2008-03-27T14:03:48","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/petrol-head\/2008\/03\/27\/daihatsu-materi\/"},"modified":"2012-07-17T14:34:53","modified_gmt":"2012-07-17T14:34:53","slug":"daihatsu-materi","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2008\/03\/27\/daihatsu-materi\/","title":{"rendered":"Daihatsu Materia goes ‘groovy’"},"content":{"rendered":"

\"54949dai_2\"<\/a> Daihatsu models are almost unknown in Europe and you probably didn\u2019t that the Materia was sold in the UK. Aware of the problem, Nick Morgan had a psychedelic idea to promote the car.<\/p>\n

Lynx Daihatsu of Yeovil Somerset organised a brainstorming among its staff to promote the Materia and aftersales manager Nick Morgan came up with the idea of a head-turning \u2018groovy\u2019 graphics with a \u2018Flower Power\u2019 flavour.<\/p>\n

\u201cWe all sat down and brainstormed how to promote this quirky car and I came up with the idea of a psychedelic theme. The inspiration was a pop video on YouTube called \u2018Groove Is In The Heart\u2019 by Deee-Lite.\u201d<\/p>\n

\"54949adai_2\"<\/a> So far the car has been displayed in various supermarkets and town centres in the area and Lynx Daihatsu has also produced special \u2018Get In The Groove\u2019 hand-out cards.<\/p>\n

Dealer Principal, Derek Bunning, says it is difficult to quantify Materia sales as a result of the campaign but at least one Sirion was sold to someone who visited the showroom after seeing the funky Materia promotional car.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daihatsu models are almost unknown in Europe and you probably didn\u2019t that the Materia was sold in the UK. Aware of the problem, Nick Morgan had a psychedelic idea to promote the car. Lynx Daihatsu of Yeovil Somerset organised a brainstorming among its staff to promote the Materia and aftersales manager Nick Morgan came up […]<\/p>\n","protected":false},"author":351,"featured_media":3224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daihatsu"],"yoast_head":"\nDaihatsu Materia goes 'groovy' - Petrol Head<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2008\/03\/27\/daihatsu-materi\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Daihatsu Materia goes 'groovy' - Petrol Head\" \/>\n<meta name=\"twitter:description\" content=\"Daihatsu models are almost unknown in Europe and you probably didn\u2019t that the Materia was sold in the UK. 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