{"id":509,"date":"2008-03-10T09:06:43","date_gmt":"2008-03-10T09:06:43","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/petrol-head\/2008\/03\/10\/toyota-suffers\/"},"modified":"2012-07-17T14:29:52","modified_gmt":"2012-07-17T14:29:52","slug":"toyota-suffers","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2008\/03\/10\/toyota-suffers\/","title":{"rendered":"Toyota suffers from rising Yen"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/toyota2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"308\"  src=\"http:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/toyota.jpg\" alt=\"Toyota\" style=\"margin: 0px 5px 5px 0px;float: left\" \/><\/a> During the Geneva Motor Show, Toyota President Katsuaki Watanabe said the stronger yen was making conditions tougher for the automaker, specially on the American market.<\/p>\n<p>The continuing decline in the dollar is making the company\u2019s life hard but the Toyota CEO vowed to respond. One of the solution would be to build production facilities in the markets. Opening a new factory in the US would likely help the carmaker to offer competitively priced models while keeping the carmaker\u2019s margin high.<\/p>\n<p>Watanabe also said that the stricter 2012 EU emission regulations were a challenge for the Toyota and said that there was a lag between technical innovation to cut emissions and the time when such technology is affordable. in other words, Toyota might not be ready by 2012 and is slightly upset by the new regulations. The company had expressed a similar opinion with the future CAFE regulations that will apply in the US by 2020.<\/p>\n<p>Watanabe also said that Toyota was continuing work to develop a low-cost vehicle &#8212; not an ultra-low cost car such as the Nano of Tata but he had told company engineers he wanted to test-drive a concept car this year. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Geneva Motor Show, Toyota President Katsuaki Watanabe said the stronger yen was making conditions tougher for the automaker, specially on the American market. The continuing decline in the dollar is making the company\u2019s life hard but the Toyota CEO vowed to respond. One of the solution would be to build production facilities in [&hellip;]<\/p>\n","protected":false},"author":351,"featured_media":3053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toyota"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota suffers from rising Yen - Petrol Head<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2008\/03\/10\/toyota-suffers\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Toyota suffers from rising Yen - Petrol Head\" \/>\n<meta name=\"twitter:description\" content=\"During the Geneva Motor Show, Toyota President Katsuaki Watanabe said the stronger yen was making conditions tougher for the automaker, specially on the American market. 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