{"id":973,"date":"2007-12-10T22:42:54","date_gmt":"2007-12-10T22:42:54","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/"},"modified":"2012-07-17T14:03:34","modified_gmt":"2012-07-17T14:03:34","slug":"audi-r8-spider","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/","title":{"rendered":"Audi R8 Spider aired at the Superbowl XLII"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/audir8cruisingbig1.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"Audir8cruisingbig\" src=\"http:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/audir8cruisingbig.jpg\" width=\"470\" height=\"352\"  style=\"float: left;margin: 0px 5px 5px 0px\" \/><\/a><br \/> Brodcasting an ad at the Superbowl XLII is the best way for a foreign car makers to show its devotion to the American market. Audi will join Toyota and will feature a 60-second ad at the event on February 3 2008.<\/p>\n<p>This is not the first time for Audi as it aired an ad twenty years ago, but this is a serious attempt from the German manufacturer to boost its brand image. \u201cIt&#8217;s time for us to not only let the experts and aficionados know about Audi; we want America to know about Audi,\u201c said Scott Keogh, CMO of Audi of America in an interview with AdWeek<\/p>\n<p>The R8 Spider is a clever choice, of course, as the coup\u00e9 quickly became a symbol of Audi&#8217;s hard work to catch with BMW and Mercedes-Benz. Sales have been low with 104 vehicles in October and 67 units in November, but American motoring press unanimously acclaimed the Audi&#8217;s supercar. Audi will unveil the Spider at the next Detroit Motor Show and all car aficionados will hear about it. With the Superbowl&#8217;s ad, Audi will go mainstream. What a challenge for the German carmaker and a serious contender for competitors!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brodcasting an ad at the Superbowl XLII is the best way for a foreign car makers to show its devotion to the American market. Audi will join Toyota and will feature a 60-second ad at the event on February 3 2008. This is not the first time for Audi as it aired an ad twenty [&hellip;]<\/p>\n","protected":false},"author":351,"featured_media":2174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audi R8 Spider aired at the Superbowl XLII - Petrol Head<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Audi R8 Spider aired at the Superbowl XLII - Petrol Head\" \/>\n<meta name=\"twitter:description\" content=\"Brodcasting an ad at the Superbowl XLII is the best way for a foreign car makers to show its devotion to the American market. Audi will join Toyota and will feature a 60-second ad at the event on February 3 2008. This is not the first time for Audi as it aired an ad twenty [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/audir8cruisingbig.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"yoann besnard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/\",\"name\":\"Audi R8 Spider aired at the Superbowl XLII - Petrol Head\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/audir8cruisingbig.jpg\",\"datePublished\":\"2007-12-10T22:42:54+00:00\",\"dateModified\":\"2012-07-17T14:03:34+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#\/schema\/person\/a66921bf5714f5c0ca1e790ac34efa3a\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/audir8cruisingbig.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/files\/2012\/07\/audir8cruisingbig.jpg\",\"width\":\"470\",\"height\":\"352\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Audi R8 Spider aired at the Superbowl XLII\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/\",\"name\":\"petrol-head\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#\/schema\/person\/a66921bf5714f5c0ca1e790ac34efa3a\",\"name\":\"yoann besnard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"yoann besnard\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/petrol-head\/author\/yoann-besnard\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audi R8 Spider aired at the Superbowl XLII - Petrol Head","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/petrol-head\/2007\/12\/10\/audi-r8-spider\/","twitter_card":"summary_large_image","twitter_title":"Audi R8 Spider aired at the Superbowl XLII - Petrol Head","twitter_description":"Brodcasting an ad at the Superbowl XLII is the best way for a foreign car makers to show its devotion to the American market. 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